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Zizlavsky, O. (2012). In T. Burger-Helmchen (Ed.), The Development and Implementation of Marketing Information System Within Innovation: The Increasing of Innovative Performance (pp. 59–80). Norway: Intech.
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(2014).
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Adamek, S. (2011). München: Heyne.
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(2006).
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Brown, G. (2013).
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